Sector: Business Goods
Status: In Portfolio
Deal type: Management buyout
Investment date: January 2016
International toys and games wholesaler Sambro is the UK’s leading designer, producer and distributor of licensed children’s merchandise.
Based in Bury in Lancashire, with offices in Hong Kong and the Netherlands, it offered significant growth potential at the time of our acquisition thanks to its building reputation and position in Europe.
“From the first meeting Elysian showed a real enthusiasm for our business, quickly connecting with the management team to understand the challenges ahead. We felt Elysian truly understood our ethos and could help to add real operational value not just financial investment. We couldn’t be happier with the working relationship with the Elysian team.”
Licensing Director, Sambro
Sambro’s products encompass a wide range of categories including toys, arts and crafts, stationery, bags and wheeled goods.
It has a worldwide supply chain and currently serves customers in the UK and across Europe.
In addition to its growing European business, we saw:
Since our acquisition, Sambro has grown its business while strengthening its organisational structure and processes.
Under our ownership, Sambro has: