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Sector: Business Goods
Status: In Portfolio
Fund: II
Deal type: Management buyout
Investment date: January 2016
International toys and games wholesaler Sambro is the UK’s leading designer, producer and distributor of licensed children’s merchandise.
Based in Bury in Lancashire, with offices in Hong Kong and the Netherlands, it offered significant growth potential at the time of our acquisition thanks to its building reputation and position in Europe.
“The Elysian team have shown a deep understanding and have formed a strong and supportive connection to the Sambro management team. Elysian have contributed not just financial investment, but also real operational value and comprehensive guidance to help Sambro grow as a company.”
Paul Blackaby
CEO
Investment rationale
Sambro’s products encompass a wide range of categories including toys, arts and crafts, stationery, and soft toys.
Sambro has a worldwide supply chain and currently serves customers in the UK and across Europe.
In addition to its growing European business, we saw:
Creating value
Since our acquisition, Sambro has grown its business while strengthening its organisational structure and processes.
Under our ownership, Sambro has: