Sector: Business Services
Status: In Portfolio
Deal type: Management buyout
Investment date: September 2021
Gravity Global is a digital marketing business serving a blue-chip customer base and complex markets. It operates in a range of industries including software, financial services, aerospace, industrial, pharmaceutical and automotive.
“Our new partnership with Elysian Capital marks a significant milestone in Gravity’s history. It will enable us to accelerate dramatically our growth strategy as well as help us add further rigour and discipline to the business where it is needed.”
Chief Executive, Gravity Global
Gravity Global uses a range of digital marketing strategies to improve brand perception and drive customer demand, helping clients with marketing and strategy as part of a broader digital transformation trend.
It had built impressive momentum in its growth at the time of our acquisition. It had also developed a network of four offices in the UK, operations in Poland and Spain, and links with affiliates internationally.
We’re working with management to further the company’s growth, built with a highly focussed strategy that has generated significant success in its target markets.
It comes as businesses are more focussed than ever on their digital presence. This is leading to greater demand for experts in the digital brand experience who can maximise the potential to serve existing clients and win new customers in challenging times.