Elysian Capital supports Gravity Global with further US acquisition

Elysian Capital III LP (“Elysian”) is pleased to announce that Gravity Global (“Gravity”), a global brand-to-demand marketing consultancy specialising in clients operating in complex markets, has acquired performance media agency Marketing Doctor. The addition enhances Gravity Global’s paid media expertise and supports continued growth in regulated and mid-market sectors, while extending its integrated marketing capabilities.

Marketing Doctor provides strategic media planning and buying across traditional, digital, and emerging platforms for both public and private sector clients, including New York Bariatric Group, Skullcandy, and many Federal and State public sector contracts with an emphasis on campaign efficiency and execution. 

“Marketing Doctor brings deep digital media expertise and an exceptional track record in complex, regulated sectors like public health and healthcare,” said Jose Lozano, North America CEO at Gravity Global. “The company’s precision in data-driven media buying, combined with a high-touch client approach, makes it a perfect complement to our integrated offering and strengthens our ability to serve mid-market clients with speed, efficiency, and measurable performance.”

“We’ve built Marketing Doctor into a national leader in paid media by staying relentlessly focused on client outcomes, precision targeting, and ROI,” said Janet Casey, CEO and Founder of Marketing Doctor. “Joining Gravity Global gives us the power to scale that impact while tapping into new capabilities across brand, content, and strategy. Together, we can deliver more impactful, integrated marketing solutions for clients.”

The acquisition of Marketing Doctor marks the latest in a series of strategic moves from Gravity Global. The agency recently announced the launch of Gravity One, a new division designed to help brands better resonate with millennials and Gen Z. It also follows the acquisition of LEE Branding, making Marketing Doctor the second woman-owned business acquired by Gravity Global this year.