Elysian Capital supports Gravity Global with further significant US acquisition

Gravity Global


Elysian Capital supports Gravity Global with further significant US acquisition


Elysian Capital III LP (“Elysian”) is pleased to announce that Gravity Global (“Gravity”), the world’s most awarded B2B and complex markets growth marketing consultancy, has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition accelerates Gravity’s U.S. expansion, deepening its global, data- and tech-enabled teams that help clients seize opportunities in increasingly complex markets.

Gravity has grown substantially since Elysian’s investment by solving the ever-increasing challenges that brands face when engaging difficult-to-reach buyers, decision-makers and stakeholders. Taking a fundamentally different view on what drives marketing performance, Gravity has developed a proprietary approach – Fame. Admiration. Belief. (F.A.B.) – that harnesses thousands of data points to identify and activate the underlying drivers of brand performance and business growth.

9thWonder is Gravity’s fourth U.S. acquisition since Elysian’s investment. The company now fields 14 global offices including a coast-to-coast U.S. footprint and a client roster that includes Embraer, 3M, AkzoNobel, Ameriprise Financial, Honda Powersports, Nemours Children’s Health and Bosley to name a few. Gravity has continued to gain tremendous industry recognition for its work, earning almost 500 awards for marketing excellence so far in 2023, including Marketing Agency of the Year.

Mark Lethbridge, Gravity Global CEO, said: “Rather than owning a stable of agency brands who have to figure out how to work together, Gravity Global is one agency, with one approach, with integrated practice teams that deliver transformational results for clients worldwide.

José Lozano, Gravity Global President, added: “Marketers trying to understand what drives buyers in today’s disrupted sectors and complex communications landscape require a new approach. That’s why we’ve created a new model of marketing consultancy to support our clients, with one purpose – to find, liberate and accelerate client growth.

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