Elysian Capital provides further support for Gravity Global to continue US expansion with acquisition of Mojo Media Labs

Gravity Global

elysian-capital-provides-further-support-for-gravity-global-to-continue-us-expansion-with-acquisition-of-mojo-media-labs

Elysian Capital provides further support for Gravity Global to continue US expansion with acquisition of Mojo Media Labs

15.06.22

Elysian Capital III LP is pleased to announce that Gravity Global, the world’s most awarded B2B and complex markets growth marketing consultancy, has acquired Mojo Media Labs (Mojo) to further strengthen its US presence and expand its global Account Based Marketing (ABM) capabilities.

This acquisition follows the recent acquisitions of 9th Wonder B2B and Morsekode, providing Gravity Global’s clients with a US coast-to-coast presence and enhanced capabilities. Including Mojo’s new office in Indianapolis, Gravity Global now has 15 wholly owned offices worldwide, serving key sectors including Technology, Energy, Transportation, Aerospace, Financial Services, Industrial, Pharma & Healthcare.

Mojo was founded in 2011 by husband and wife team Mike and Nikole Rose to deliver specialist ABM services utilising the very latest software alongside its CRM, CMS and Marketing Automation tools. A key focus has been on the further integration of these ABM tools with Hubspot, with whom Mojo is a Diamond Partner. 

With the completion of the transaction, Nikole Rose now leads Mojo as CEO with Mike Rose supporting in an advisory capacity. 

The acquisition of Mojo embraces the increasing demand for ABM services among Gravity Global’s clients and builds on Gravity’s existing expertise in marketing automation. It enables Gravity Global to integrate, activate and optimise campaigns across all platforms including Marketo, Salesforce, and Hubspot. 

Gravity Global Group Chief Executive, Mark Lethbridge said ABM is much in demand on a global scale: “The team at Mojo are acknowledged experts, evidenced by their partnerships with leading ABM technology such as 6Sense, DemandBase, Terminus and HubSpot. It is another example of our strategy to support our customers by delivering best-in-class services so they can achieve their own growth ambitions.”

Nikole Rose said that joining Gravity Global is the best decision for Mojo’s clients and employees: “With the enhanced service offerings, global presence and top talent we can now serve our clients in an expanded way to help them grow.”

Tom Falcon, Partner at Elysian Capital, said “We are excited to welcome Mojo into the Gravity Global family – Mojo builds on Gravity Global’s automated marketing and account-based-marketing capabilities and brings even more strength to Gravity’s client offering and growth potential.”

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